---
title: "How Much Does a Custom-Printed Promotional Product Cost?"
description: "The price of a custom-printed promotional product depends on quantity, printing technique, and logo colours. We explain what drives costs up, where to save, and how to budget correctly."
excerpt: "The price of a custom-printed promotional product depends on quantity, material, printing technique, and the number of logo colours. We explain what drives costs up and where you can save."
published: 2026-06-04
updated: 2026-06-04
---

# How Much Does a Custom-Printed Promotional Product Cost?

<strong>The price of a custom-printed promotional product is not set at a flat rate - it depends primarily on quantity, the product itself, the printing technique, and logo complexity.</strong> With larger quantities the per-unit price falls, because setup costs are spread across all pieces.

That is why most serious suppliers, including us, prepare a [tailored price quote](/reklamne-predmety/) rather than a fixed price list. Below you will find exactly what goes into the price.

<aside class="key-takeaways not-prose">
  <p class="key-takeaways__title">What determines the price</p>
  <ul>
    <li>Quantity: the more units, the lower the price per piece.</li>
    <li>Product and material: a pen versus a thermos flask is an order-of-magnitude difference.</li>
    <li>Printing technique: each has its own cost structure.</li>
    <li>Logo complexity: number of colours and details (especially for screen printing).</li>
    <li>Hidden costs: setup, sample, packaging, delivery.</li>
  </ul>
</aside>

## Four Main Price Factors

**Quantity** is the biggest factor. Print setup has a fixed cost that is spread across all units, so a larger order almost always means a lower price per piece.

**Product and material** form the base price. A simple pen is an order of magnitude cheaper than a quality thermos flask or hoodie. For textiles, fabric weight and brand also play a role.

**Printing technique** has its own cost logic, as the table below shows.

**Logo complexity** affects the price most with screen printing, where each colour is printed separately.

| Technique | Cost-effective for | Notes |
|---|---|---|
| Screen printing | large runs | higher stencil setup cost |
| Embroidery | mid-sized logos | price rises with stitch count |
| Digital / UV printing | small runs | great for multi-colour designs |
| Engraving | metal, wood, glass | based on surface area and material |

## Hidden Costs and How to Save

Always ask for a price that includes artwork preparation, a sample, packaging, and delivery so nothing catches you off guard. There are several ways to save: order everything at once, simplify your logo to fewer colours, choose the right (not necessarily the most expensive) technique, and supply your [logo in the correct format](/ako-pripravit-logo/) to avoid redrawing charges.

## A Real-World Example: The Same T-Shirt, a Different Price

To make this concrete, imagine a popular cotton t-shirt with a logo. If you order **20 pieces with a full-colour logo** printed digitally, the per-unit price might be around 12 €. Why? The print run setup and handling costs are spread across only 20 pieces.

If, however, you order the same design and material in a run of **500 pieces** and we use optimised screen printing (say, just 2 logo colours), the per-unit price can drop below 5 €. That is why we always start by talking to clients about their budget and purpose - sometimes a small tweak to the logo or adding 20 units to the order makes the unit price drop noticeably.

Because the price depends on a combination of factors, the fastest way to find out is to contact us directly. Tell us the product, approximate quantity, and send your logo, and we will have a price quote ready - usually within one hour.

<!-- translated: sk -> en | date: 2026-06-12 | translator: blog-translator -->