Are Hotel Towels Going Missing?
Hotel bath towels are among the most frequently stolen textiles. Find out how to turn that into advertising - a logo towel a guest takes home keeps working for you.
Bath towels are among the most frequently disappearing hotel textiles, and large chains lose thousands of pieces every year. Instead of fighting with guests, you can turn the situation to your advantage: a bath towel with the hotel’s logo becomes a reminder of the stay and a mobile advertisement once it leaves with a guest.
All it takes is viewing it as a promotional product rather than just an operational asset.
Turning a Problem into an Opportunity
Some guests take a towel home as a souvenir, others by mistake. Heavy-handed measures such as charges or checks worsen the experience and your reviews. The better approach is to turn the problem into marketing: when the towel carries a tasteful logo, you gain visibility, a higher perceived standard, and the option to sell the same item as a souvenir.
Sell Towels as Souvenirs
If guests want to take a towel home, give them a legitimate way to do it. Offer the identical towel at reception or in the room itself at a reasonable price. An operational loss becomes additional revenue - and advertising that pays for itself.
Which Techniques and Textiles to Choose
For hotels and wellness facilities, terry bath towels with a higher GSM and a logo that survives dozens of washes have proven their worth - whether through embroidery on the border, sublimation printing, or a woven-in logo. The same visual identity can be applied to hand towels and bathrobes, so every textile in the hotel presents a unified look.
We are happy to prepare a design proposal and a price quote tailored to your property.
Časté otázky
A bath towel is soft, practical, and associated with a pleasant stay. Some guests take one as a souvenir, others by mistake. Heavy-handed measures such as charges or checks worsen the guest experience and your reviews - so it is better to turn the problem into a marketing opportunity.
Yes. A logo towel advertises your hotel at the pool, on the beach, and in the guest's home, signals higher quality, and the same design can be sold as a souvenir. An operational loss becomes an opportunity.
For a premium, long-lasting result choose embroidery on the border; for a bold, colourful motif choose sublimation or digital printing; and for a uniform hotel standard choose a woven-in logo. The choice depends on the design and budget.
Yes. The same visual identity can be applied to bath towels, hand towels, and bathrobes, so every textile in the hotel presents a unified look. We recommend planning it as a whole from the very first order.
