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Promotional Bath Towels: Materials and Trends

A beach towel with your logo is advertising people actually use for years. Overview of materials, printing techniques, and what to know before ordering custom-printed promotional bath towels.

Woman with a custom-printed promotional bath towel with a logo

A beach towel with a logo is one of the few promotional products people actually use for years - and in full sunshine, where dozens of others can see your logo. For businesses, hotels, and events, it is practical, highly visible advertising.

Before placing an order, all you need to do is choose the right material and printing technique based on how the towel will be used.

Terry Cotton Versus Microfibre

The two most common materials each have distinct strengths:

MaterialPropertiesBest for
Terry cotton (cotton)soft, absorbent, heavierhotels, wellness
Microfibrelightweight, quick-drysport, travel, events

All-Over Print Versus Border Branding

When it comes to branding, there are two main routes. All-over printing covers the entire towel with a colourful design and looks best on microfibre using sublimation printing. A more understated option is a logo on the border via embroidery or jacquard weaving, which looks premium and holds up beautifully over time.

Before You Order

Think through quantity, material, and your logo files. The sooner you supply a high-quality logo, the smoother the whole process. We are happy to advise on the best choice and prepare a quote for custom-printed bath towels for your business or venue.

Časté otázky

Terry cotton is soft, absorbent, and feels premium - ideal for hotels and wellness, though it is heavier and slower to dry. Microfibre is lightweight, quick-dry, and compact, making it perfect for sport, travel, and events.

For a full-colour all-over design, sublimation printing on microfibre is the way to go. For subtle, long-lasting branding, a logo on the border via embroidery or jacquard weaving looks premium and stands the test of time. The choice depends on the material and your design.

Beach towels are generally larger than standard towels. Hotels and wellness facilities tend to choose higher-gsm terry cotton for a luxurious feel, while lighter microfibre is perfectly suited for events and sport.

Need custom
promotional products
with your logo?
Get in touch.

Call us or send a message. We'll discuss what you need and prepare a tailored quote.

Richard Sladky - founder of Promotex
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