How Much Does a Custom-Printed Promotional Product Cost?
The price of a custom-printed promotional product depends on quantity, printing technique, and logo colours. We explain what drives costs up, where to save, and how to budget correctly.
The price of a custom-printed promotional product is not set at a flat rate - it depends primarily on quantity, the product itself, the printing technique, and logo complexity. With larger quantities the per-unit price falls, because setup costs are spread across all pieces.
That is why most serious suppliers, including us, prepare a tailored price quote rather than a fixed price list. Below you will find exactly what goes into the price.
Four Main Price Factors
Quantity is the biggest factor. Print setup has a fixed cost that is spread across all units, so a larger order almost always means a lower price per piece.
Product and material form the base price. A simple pen is an order of magnitude cheaper than a quality thermos flask or hoodie. For textiles, fabric weight and brand also play a role.
Printing technique has its own cost logic, as the table below shows.
Logo complexity affects the price most with screen printing, where each colour is printed separately.
| Technique | Cost-effective for | Notes |
|---|---|---|
| Screen printing | large runs | higher stencil setup cost |
| Embroidery | mid-sized logos | price rises with stitch count |
| Digital / UV printing | small runs | great for multi-colour designs |
| Engraving | metal, wood, glass | based on surface area and material |
Hidden Costs and How to Save
Always ask for a price that includes artwork preparation, a sample, packaging, and delivery so nothing catches you off guard. There are several ways to save: order everything at once, simplify your logo to fewer colours, choose the right (not necessarily the most expensive) technique, and supply your logo in the correct format to avoid redrawing charges.
A Real-World Example: The Same T-Shirt, a Different Price
To make this concrete, imagine a popular cotton t-shirt with a logo. If you order 20 pieces with a full-colour logo printed digitally, the per-unit price might be around 12 €. Why? The print run setup and handling costs are spread across only 20 pieces.
If, however, you order the same design and material in a run of 500 pieces and we use optimised screen printing (say, just 2 logo colours), the per-unit price can drop below 5 €. That is why we always start by talking to clients about their budget and purpose - sometimes a small tweak to the logo or adding 20 units to the order makes the unit price drop noticeably.
Because the price depends on a combination of factors, the fastest way to find out is to contact us directly. Tell us the product, approximate quantity, and send your logo, and we will have a price quote ready - usually within one hour.
Časté otázky
It depends on the technique, quantity, and number of logo colours. With a larger run the setup cost is spread across more units, so the per-piece price is lower than for just a few items. Send us your logo and quantity and we'll give you an exact price.
Print setup - stencils, embroidery programming, machine configuration - has a fixed cost regardless of quantity. With 50 pieces that cost is spread across fewer units than with 500, which is why the per-unit price is higher.
Four things: quantity, the product itself and its material, the chosen printing technique, and logo complexity (number of colours and details). Quantity is usually the biggest factor.
Order a larger quantity at once, simplify your logo to fewer colours for screen printing, choose the technique best suited to the material, and supply your logo as vector curves so you don't have to pay for redrawing.
